Empowering Environmental Advocates

Empowering Environmental Advocates

This series will teach you to transform your climate and environmental concerns into meaningful, effective messages to inspire action.

Are you beginning to identify issues or projects that you want to get involved with? Are you an experienced advocate and want to learn how to adjust your message for social media? Are you an EFM supporter and want to refresh your skills? These classes are for you!

• learn how to prepare, organize, and deliver impactful and persuasive messages   
• identify your audience
• build confidence in public presentation skills
• persuade by developing personal and community stories that connect emotion and values to action
• compare opportunities and strategies for in person vs. digital advocacy
• utilize social media to educate, inform, and inspire

Scholarships available. Contact kirsten@marinefm.org for information. 

Schedule: 

Professional Presentation Skills 

April 1 & April 8, 9:00 am - Noon
Bay Model Visitor Center, 2100 Bridgeway, Sausalito

Kraemer Winslow, President & C.E.O, Make Your Point
Communications, Inc.

Part One

For your chosen topic, we will present strategies for how to create a clear, concise and compelling two-minute advocacy speech. With audience analysis as a foundation, you will be offered a structure for organizing key points plus tips to maximize the likelihood that your message gets attention, is remembered and then acted upon. Further, you will be introduced to presentation delivery skills that will increase your confidence and ability to connect with listeners. NOTE: Bring your own device (BYOD) so that you can be recorded by a classmate and review the video following the class. 

Part Two

In this class, you will put what you learned into action. First you will informally present your advocacy speech content ideas, be asked questions and receive feedback from the instructor for fine tuning your points. Later in the morning you may either present your two-minute speech OR key parts you have prepared: your end goal, opening lines, key points and call to action. Positive feedback will be incorporated, time permitting.*

*As part of this package, instructor will be available between classes and following to schedule personal coaching sessions.

Social Media for Environmental Advocacy
April 13 & April 20, 7:00 - 8:30 pm, Zoom

Leah Faw, PhD, Education Policy

Part One: Intro to Online Advocacy and Social Media 

As online media has proliferated, digital advocacy has become the primary way that content creators, advocates, and grassroots activists communicate and spread their messages. These tools can be hugely beneficial, providing enormous opportunities for ease of access and democratization of messaging. 

These workshops are designed to give environmental advocates–of all ages, socioeconomic backgrounds, experience levels, and language profiles–the tools they need to get online, get scrolling, and get creating environmental advocacy content that will educate, inform, connect, inspire, and generate change. Participants will learn the social media and online advocacy landscape and gain comfort and familiarity with using online tools to engage with environmental advocacy. 

Part Two: Using Social Media for Advocacy and Environmental Justice 

After participants have mastered the basic online advocacy skills, they will learn to craft digital advocacy messages (text, image, video) and connect with advocacy organizations, groups, and individuals using social media for advocacy. Both media sessions will be fun, dynamic, and will include lots of examples and time for questions with the course facilitator. 

Instructor biographies

Kraemer Winslow
Kraemer holds an M.A. in Human Development and Behavioral Psychology from the University of Kansas. She is the founder of Make Your Point Communications, a company that offers training in presentation, media, and listening skills. She has been the integral trainer for EFM's Master Class since 2002, offering effective coaching in public speaking.

Leah Faw
A Bay Area native, Leah holds a BA in Political Science from Reed College and earned a PhD from the UC Berkeley Graduate School of Education in 2021. She is the EFM Social Media Coordinator and teaches social media for EFM.