The Time for Environmental Action is NOW! |
If you’re interested in one or more of these classes, please email Programs@marinefm.org to be notified of the dates for each class once finalized. Advocacy Training – Basics This four-part training in the basics of advocacy is designed to help participants get to know each other, discuss environmental areas of concern in the community, and begin working together. We’ll then learn and collaborate through a series of four sessions as we:
And finally, we’ll collaborate in developing an environmental action plan with outcomes that will lead to improved health and well-being among residents and long-term reductions in greenhouse gas emissions. Critical Thinking (Session one) Trevor Stevenson*, Executive Coach for Social Change Leaders We will start your training in advocacy with a discussion of facts because accurate, reliable facts are the basis of any effective advocacy campaign. Learn how to gather trustworthy information, identify when your biases are altering your perspective, and gain insight into potential opposing views. Homework: EFM Notebook: Critical Thinking: Needed Now More Than Ever! Persuasive Strategies (Session two) Trevor Stevenson Next we’ll take the information that we’ve gathered and create a message about the issue that will persuade listeners to take the action you’re recommending. We will talk about effective narrative structure and how values and emotion can affect your argument. Homework: Review this EFM Notebook on public narrative Advocacy Tactics (Session three) Trevor Stevenson Once we’ve created the message, we’ll learn how to use coalition building and power mapping. The first helps us to identify potential teammates while the second helps identify target people to receive the message and take action. We will discuss how best to share your message, what tactics are effective, and how to listen while you advocate. Persuasive Video (session four) Leah Faw, PhD, Education Policy Video is today’s most persuasive medium and can take your carefully crafted message far and wide. Define who you are trying to reach and then learn how to select the appropriate social medium to match your strategic requirements. Please note that this is a content discussion, not video-making boot camp. Advocacy Training – Advanced After participants have mastered the basic advocacy skills, the next step to full advocacy is mastery of effective public speaking and use of social media. These three classes will help take participants to the next level in creating and presenting impactful presentations to decision makers and others, through video or in-person presentations. Presentation Skills Kraemer Winslow, President & C.E.O, Make Your Point Communications, Inc. Successful advocacy often comes down to the effectiveness of the presenter who makes the case to the gathering of decision makers — whether that’s the school board or a congressional committee. Internationally recognized communications expert Kraemer Winslow will explain the key characteristics of effective presentations and answer questions on how to incorporate them into your speeches. Advocacy Speeches with Positive Feedback Kraemer Winslow, President & C.E.O, Make Your Point Communications, Inc. This class is an extraordinary opportunity to work test-drive your polished advocacy speech in front of a live audience, including internationally recognized communications expert Kraemer Winslow. You will get positive feedback on what is working well with your speech and (if you wish) tips on how to make it even better.
*Instructor biographies
Small group facilitators: Lead small group discussions during class sessions
Advocacy Coach: Responsible for maintaining cohesion of group during the Advocacy series; meets with participants and community partners prior to beginning of series to identify areas of concern; works with participants during series to connect class content to advocacy project and continues subsequent to the series to support completion of advocacy project.
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